| All questions marked with * are required:
Your privacy is very important to us. We will never pass on your details to any third party. |
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What's Ebb Media proposing?
Our idea is to erect giant multimedia digital screens at key locations. For example, while tourists and commuters wait in their cars to cross the Solent, they can occupy their time watching adverts for Isle of Wight businesses as well as entertainment, documentaries and news relevant to the Island on these screens.
What's in it for you and your business?
- A captive and correctly targeted audience gets to view your advert promoting your business' services and products.
Your advert shows every 15 minutes, 24/7, come rain or shine. That means your message is exposed to an audience ready to receive your message 672 times a week (which amounts to *1 hour 52 minutes dedicated to your advert) or 2688 times a month (which equals a whopping *7 hours 28 minutes dedicated to your advert)! (*Based on a 10 second advert)
- You can have your message updated or changed (almost instantly) with no fuss or bother and at very little or no cost. Your potential customers can see what you have available for them today, or this weekend or next week. Announce any special events. Make known your promotions and offers. Introduce new products or services. Customers will love being able to make informed and up-to-date-choices.
- There's an additional feature whereby visitors can get specific information about your business deliverable directly to their mobile phones via Ebb Media's texting service. By simply keying in a free text number that appears on the digital screens, they can get:
- Directions to your business
- Opening and closing times
- Details of special events, sales or promotions
- Money off vouchers when they show you the text
So you can promote your business' image, reinforce your good reputation for excellent service and entice customers to visit your business when they visit the Isle of Wight. This feature will also allow you to test and measure the effectiveness of your advertising campaign.
- You can let your business' advert come alive on the digital screens. This medium is anything but static. Your adverts' content can include colourful moving images, text and animation - instant attention-grabbing output that appeals to modern audiences. Any other advertising you do for your business is reinforced for your customers with every viewing on a digital screen.
- You will be using an environmentally friendly process: LED technology consumes very little electricity. And, since there is no printing involved, no toxic inks are used, no paper is wasted.
And so to the Questionnaire...
We need to gain an accurate picture whether this new environmentally friendly way of advertising is what Island businesses want. Please feel free to give us your honest opinions in this questionnaire.
To find out more information about the benefits of advertising in this way, please visit our website www.ebbmedia.net.
*Question 1
Ebb Media would want to play content to Island visitors 24-7 through every month of the year. However, we understand your business may be seasonal and you may want the option of advertising at certain times of the year, as well as particular times of the day. |
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| If you could choose, would you want your advert to show? |
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| And what times? |
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*Question 2 |
| Keeping in mind the saying a picture speaks a thousand words, how long do you think your advert should be? |
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Other |
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*Question 3
Ebb Media will offer a range of advertising packages with options for you to either create your own digital content or take advantage of our content creation service, where we will take care of the production of your advert on your behalf. |
| If you were to consider advertising on these screens would you want to: |
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*Question 4
Our innovative text service will allow potential customers to text a free number to get more information about your business delivered directly to their phones. This will allow you to interact with your customers and measure your advertising campaign's effectiveness. |
| How likely are you to use this service? (1= never, 5= maybe or 10= definitely will) |
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*Question 5
We estimate that over the course of a year, over 1.82 million visitors and commuters to the Isle of Wight will view the screens and the ads played on them. |
| How much do you think a business would expect to pay for an advert shown every 15 minutes 24/7 to its target audience? |
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*Question 6
Ebb Media's LED screens will be situated in key locations where the content that will be shown on them will be watched by tourists and commuters waiting in their cars to come over to the Isle of Wight.
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| Would you potentially be interested in advertising your business on such a screen? |
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If Yes:
Proceed to Question 7
If No: |
| What puts you off advertising in this way? |
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Other |
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*Question 7
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| Do you make the marketing decisions in your business? |
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| If no, then who does? Enter their name: |
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*Question 8 |
| When do you decide on your marketing budget? |
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Your Comments? |
| If you have any comments please let us know. |
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| If you do not want Ebb Media to contact you to discuss this advertising opportunity, please tick the box. |
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